Ever since the internet was introduced to the public back in the early 1990’s, a whole new world of earning opportunities has opened up.
Breaking away from the traditional 9 to 5 jobs, earning from the internet gives you the chance to become your own boss.
While many people have been making money online for several years, right now there are more avenues to earn online than ever before.
One popular field that people have taken to is ‘blogging’.
In the US, people read blogs 3 times more than they read their emails — making it a lucrative profession.
Whether writing has always been a passion for you, you recently took inspiration, or simply the monetary returns seem attractive, blogging might be your breakthrough endeavor.
If you are looking to begin your blogging journey from scratch or trying to earn through the skill, we present to you a comprehensive guide for each step of the way.
No Shortcuts, No Easy Money — Hard Work Is The Key!
People are quick to jump at opportunities where they see easy money. But in truth, if you want to have a sustainable long-term income from blogging you will have to grind for it.
When you start your blog, there will be very few people who visit your page regularly. So, in the initial stages, be prepared to earn very little or absolutely nothing!
We don’t mean to discourage you; rather you should know what to expect. Often people see a well-known blogger with a healthy income and figure they can do the same in no time.
However, like any other work, you start from ground level and gradually work your way up to the top. Yes, if you are smart and a little lucky, the distance can be covered quickly.
If you really want to make blogging your profession, then you can surely make it past the difficult stages.
Beyond Just Writing — Learn The Technicalities
Contrary to what many people think, blogging is not a straightforward task. Aside from your writing prowess, there are various technical aspects you will have to learn and adapt to.
The most crucial and steep learning in your journey will be that of Search Engine Optimization (SEO). You need to know how to have your blog show up in search engines. Otherwise, how will you bring people to your blogs in the first place!
You also need to focus on developing a website or webpages where you will post your blog. Next, it is important to address how you want to or can earn money and what channels need to be set up for it.
We will further break down the process for you.
1. Select A Niche – Know What You Are Writing And Who You Are Writing For
These may seem like very basic questions, but they play a very important role in how successfully you can monetize your blog.
Do you have a hobby you are passionate about? Have you gained expertise in a specific profession or area of study?
These questions help you answer one part of your problem — know what you can write easily and of high quality.
The next bit is about addressing your target audience. You want to engage as many people as you can, rack up a higher number of views, and promote longer viewing times.
This means that you have to take a broader approach to your selected niche. If people aren’t searching for what you write, they won’t end up on your page.
2. Domain Name, Hosting, and WordPress
Here is where things get technical.
You have to choose the domain name for your blogs — the name of the blog plus the extension.
The name should be short and impactful, while your domain should preferably be .com or .us. You also have to check whether or not another website is using the same domain name.
After that, you need a platform to host your online blogs. Many of these hosting platforms are free and easy to use, such as WordPress. Around 70 million posts are being made each month through this platform!
WordPress also has various plug-ins and extensions that help you connect with a variety of options easily. You don’t have to spend too much time learning how it works.
If you dig a little deep into your blogpost’s development or find an expert for the job, there are multiples ways to customize your page and make it more appealing. You could consider it later on.
3. Google Analytics
You want to gain insights into what kind of audience you are attracting and how you can optimize your blog accordingly.
Google Analytics is one way for you to effectively keep track of it, and maximize your viewer engagement.
4. Keyword Focused Content SEO and Engagement
Now it’s time for you to do actually start with writing blogs! Along with putting up high-quality content, keeping your audience in mind, you have to focus on SEO.
Within your blogs, incorporate keywords — words people are searching for when they want to read about a certain topic. Your content should be well-researched and up-to-date.
So, not only should a reader arrive at your blog with keywords, they should be able to find what they were looking for. Hence, they will stay for longer on your blogpost and possibly return.
Remember, you will not gain a large number of viewers overnight. Try to write as much meaningful content as possible and share it on social media platforms. Over 97% of bloggers use it to promote their articles.
Google’s algorithms recognize how much organic traffic a blog has. After a sustained period of engagement, it will automatically start ranking your search higher on relevant searches.
Selecting and Setting Up Revenue Channels
With your blog site up and running, you can now get to the most important part: generating income as a blogger!
There are several ways for you to make money from your blogs. Eventually, it comes down to your niche and your audience; what kind of traction you are gaining.
You can even opt for multiple streams to diversify your earning opportunities.
Here are some of the most popular income generating methods for blogs:
When we think about how most blogs earn money, advertisements are the first source that pops into our minds.
Yes, advertisements do make up a large proportion of online earnings. A major reason for that is their customizable and simple nature of functioning.
There are two main ways you can add ads to your site:
1. Advertising Network
2. Private Ads
1. Advertising Network
As a beginner blogger, not many companies will approach you directly to place their ads. Nor are they likely to respond to your requests immediately.
An ad network solves this problem. All you have to do is register yourself with a reliable network, such as Google AdSense and allocate space on your blog site.
Google AdSense is a smart program that reads your content and attaches relevant ads to your blogs. For instance, your blog is about ‘trending fashion this winter’. The network will post advertisements of clothing products for this season.
Your viewers are more likely to be enticed by ads that resonate with your content.
Advertising networks create a regular flow of income from your blogs without you having to directly find companies.
2. Private Ads
With your blogpost gaining popularity and followers increasing, it becomes easier for you to contact companies for ads. Some may even start to come to you.
This allows you greater control of the type of ads and the amount you can charge. However, companies may have specific requirements.
You may also have the opportunity to write sponsored content wherein you review their products.
When you start off your blog, we recommend you opt for an advertising network, preferably Google AdSense. Maybe down the road you can opt for direct ads.
How Is Advertising Revenue Calculated?
You may be wondering how does the private company or AdSense pay you.
With a private company, you can set your own rates according to the advertising space you a lot them and other specific requirements.
Google AdSense or other advertising networks commonly follow two ways to calculate how much you will earn. You receive 68% of the total earnings, while the remaining goes to AdSense.
1. Cost Per Click (CPC) or Pay Per Click (PPC):
The main purpose of any advertisement is to raise awareness of a product, service, or idea. Next, companies want to direct viewers to their platform.
Through the CPC or PPC, the number of times your readers click on an ad from your post, you will be paid. The rates are higher for these types of ads.
2. Cost Per Thousand Impressions (CPM):
The rates for CPM ads are fixed and depend on how many people view a certain ad on your website. It does not take into account how many clicks the ad receives
What a company is aiming for will determine whether they serve CPC, CPM, or other paying methods.
A subscription or membership fee is a regular and reliable way to generate income from your blogs.
However, the pre-requisite is for your blogs to have an active following and your content to be highly unique; something meaningful that readers won’t find elsewhere.
You can make use of subscriptions once insights signal you have gained a loyal audience.
Also, an ideal way would be to offer various subscription packages and associate perks with them. For example, premium members can not only have access to all the content but they can also participate in discussion forums or be able to read your blogs before regular members.
The duration of memberships can vary too. Lifetime memberships will provide you with a one-time bulk sum, while monthly or annual subscriptions can keep the cash flow smooth.
Your subscription should be justified for your loyal readers and should not discourage them from your site.
· Affiliate Marketing
Many online buyers rely on product reviews and recommendations before they make a final decision. Your blog can serve that purpose while providing you with a healthy flow of income.
61% of customers make online purchases based on blog recommendations.
This is known as ‘affiliate marketing’ through content when you add links to products of another company. Over 40% of affiliate marketing commissions are generated through blogs.
Every time someone buys the product through your attached link, you earn a commission. The company will attach a special identification address to the ‘affiliate link’ so the purchases prompted by you can be tracked.
· To achieve this, firstly your blogs should be authentic and have established a sense of trust with the audience.
· Secondly, the products need to be relevant to your content. You cannot link a product with a completely different niche and expect readers to buy it.
· Lastly, your blogs should integrate the products smoothly. Your audience is here for the blog primarily. If you can get them to go through with the purchase, that is a win-win situation.
To help you understand the concept, here is an example.
You are writing a blog about the latest gadgets for 2021. An e-commerce platform may be selling many of these products and would like to gain more customers.
When you talk about the product, simply link it to their platform, so the reader can buy it if they find your review to be convincing enough.
· Selling Your Own Products
If you can successfully market other websites’ products, you can very well sell your own products too. It can include both digital and physical products.
You can sell the following digitally:
· Visual content such as images, videos, etc.
· Music and audios
Online courses can be a whole domain for you to explore. You can set up live coaching sessions for viewers around the world or you can upload systematic videos for people to follow.
The content can revolve around the same niche as your blogs or even teach newcomers how to write and earn from blogs.
Physically, you can create brand merchandise such as t-shirts or mugs. However, you must have already become a blogger or domain the audience would want to identify with them.
Moreover, the main consideration before selling your products is of establishing a dedicating e-commerce store for it. From managing payments smoothly to customer service, it will require you to expand your horizons.
Another option is to launch a proper brand relating to what you write about. For instance, your fashion blogs can become a gateway to your fashion outlet. There no extent to how big you can dream.
Thus, it a growth opportunity but will demand extra investment and effort.
The expected number of bloggers in the USA in 2020 was a remarkable 31.7 million. It is still a field that has vast potential for growth — think about the never-ending topics that can be written about.
Yes, it takes an incredible amount of hard work and dedication to become a recognized blogger. But once you establish your credibility and attract your audiences through the quality of your content and SEO, you can achieve so much.
Fulfill Your Blogging Dream. Make Money!
Not many people are able to make their passion their profession. Luckily, if you have discovered blogging as your lifelong dream, we assure you can make a fine living out of it.
Even if the dream was just to earn good bucks, with determination blogging can be the way for you.
Set up your blogging site, choose your revenue channel or channels, and write your heart out!